I'm Annabelle Cochrane, Sunshine Coast SEO consultant and the founder of ALC. I spent four years in agency land, where the faster you rushed a job the bigger the reward, and the client footed the bill. So I left and built the opposite.
I turn Google searches into phone calls, enquiries and actual revenue. Local SEO, technical SEO, content and AI search, with no junior playing telephone between you and the person who knows what's going on.
30 minutes, no obligation. You'll leave with opportunities you can action yourself.
Some of the businesses I get to work with.
Their words, not mine.
One strategy, one content plan, one person who knows the plan. Search, social and ads pull in the same direction instead of three agencies invoicing you for the privilege of not talking to each other.
Technical fixes, content and authority work built around the searches that actually bring in enquiries. If your business lives and dies by the map pack, my local SEO below puts your Google Business Profile to work. No short-term tricks, no vanity metrics, no ranking reports that make you feel good and pay no bills.
Getting your business named when someone asks ChatGPT, Gemini, Google AI Overviews or Perplexity who to hire. Entity and schema work, content worth citing, and tracking of where the AI answers are really sending buyers. Yes, it's a thing. No, I won't pretend it's magic.
Planned around the same topics as your search work, so the people you attract and the people you rank for are the same people. Radical, I know.
Service pages and articles written to rank and to convert, with your input and checked by me before they go anywhere near the internet. No AI slop, no filler, no 1,500 words about nothing.
Google Ads and paid social delivered with a trusted partner and coordinated with your SEO, so paid and organic work together instead of fighting over the same click.
In-house SEO and digital marketing training for teams who'd rather build the skill than rent it. Good for culture, even better for your agency invoice.
SEO is how your business shows up when someone nearby searches for what you sell. Done well, it brings in calls and enquiries month after month without paying for every click. Here's what my SEO services on the Sunshine Coast actually cover, minus the jargon smokescreen.
Site speed, crawlability, indexing and structured data, so Google can find, read and trust your pages. Unsexy, essential, and where most sites quietly bleed.
Finding the searches that bring in enquiries (not just traffic), and exactly where your competitors are winning them.
One strong page for every service you sell, plus helpful articles that answer what customers actually ask. Checked by me before they go live, because I have standards.
Genuine links and mentions from relevant Australian sites, local partners and publications. Not bought link packages that put your site at risk and your inbox full of regret.
Monthly reports on enquiries, calls and leads, not vanity metrics. I explain how I measure it in The Outcome Ladder.
I set up your Google Business Profile properly: the right categories, every service listed, accurate hours, real photos and a steady flow of genuine reviews. It's often the first thing a customer sees, so it shouldn't look like you made it in 2014.
LEARN MORE ABOUT LOCAL SEO →For the areas you genuinely serve, I build useful, locally relevant pages. Not copy-paste templates with the suburb name swapped, because near-identical suburb pages are a spam risk and I refuse to build them.
Google trusts businesses it can verify. I audit your name, address and phone number across directories and earn genuine local mentions and links from relevant Queensland sources. Consistency isn't glamorous, but it wins.
I founded ALC after sales, a manufacturing marketing role, then four years in agency, where I went from social and paid ads to SEO to head of SEO. The pattern never changed: a salesperson closes the deal and you're handed to a junior relaying updates from a strategist you never meet.
So ALC runs the other way. I plan your strategy, do the work, and sit on the call when you have questions. I hold a Bachelor of Business (Marketing) from QUT, and I will tell you what isn't working. Politely. Mostly.
Most of our clients are service businesses where one good enquiry pays for the month. The search behaviour differs by industry, so the strategy does too.
Builders, electricians, plumbers, painters, landscapers, roofers. Suburb-level local search and a Google Business Profile that actually earns the call.
Legal, accounting, finance, real estate and consultancies. High-intent, high-value keywords and content that demonstrates genuine expertise.
Doctors, physios, psychologists, dental, aged care and NDIS providers. Local visibility for new practices and treatment-level pages that answer real patient questions.
Product and category SEO, technical clean-up at scale, and email flows that convert the traffic you already earned.
Accommodation, venues and experiences. Seasonal demand, destination search and direct bookings over third-party platforms.
If you sell a considered service and people search before they buy, the fundamentals hold. Worth a conversation either way.
Month to month. No set up fees. No contracts.
5 keyword clusters, plus 1 page, 1 blog post and 1 Google Business Profile post per month. On-page, off-page and technical SEO, monthly reporting and meetings.
ENQUIRE10 keyword clusters, plus 2 pages, 2 blog posts and 2 Google Business Profile posts per month. On-page, off-page and technical SEO, monthly reporting and meetings.
BOOK A SESSION15 keyword clusters, plus 3 pages, 3 blog posts and 3 Google Business Profile posts per month. On-page, off-page and technical SEO, monthly reporting and meetings.
See The Full BreakdownALC works best with businesses where search is worth getting right: each new client is worth a lot, customers compare options before they call, and the business needs senior direction rather than another pair of hands.
If you're not a fit, I'll tell you.
Every campaign starts with setting a baseline and setting goals. We will analyse your website's current performance, look at your competitors, and show you what we will do to compete and tap into their traffic share.
FREE 90-DAY WORKBOOK • PDF
Your next customer isn't just Googling anymore. They're asking their phone, searching Maps, and asking ChatGPT who to call. This free workbook shows you, step-by-step, how to be the business that comes up.
Google Business Profile, website, tracking
Content plan, reviews, regular emails
Citations, links and showing up in AI answers
90-page PDF • No SEO experience needed. Built for trades & local service businesses.
SEO
AEO
GEO
SEO Services means I do the work for you, month to month. SEO Training teaches your own team to do it, for businesses that would rather build the capability in-house.
No. Nobody controls Google. I'll give you an honest view of what's achievable and roughly how long it's likely to take before you commit.
